New lifestyles and a growing awareness of sustainability mean new demands on the mobility of tomorrow. What moves the mobility industry? What does the future look like and which developments will influence us in the coming years?
With its specialist events in the field of mobility, the German Design Council shows the answers to new challenges for design and technology.
»Car design is becoming more and more demanding. A beautiful body with an attractive interior is not enough. We have to design convincing holistic experiences that give pleasure. Product aesthetics, materials, proportions and character are just as important as intuitive operation and smart service concepts.«
Peter Wouda, Design Director - Vehicle, Volkswagen Group Future Center Europe GmbH
»In our opinion, compromising is not an option when pursuing your passion. Design in perfection and safety, combined with fun, is what we want to offer our customers.«
Mirko Nagler, Marketing Direktor und Business Development, Sena Europe GmbH
The initiator and organizer of the ABC Award 2022 is the German Design Council. As a center of excellence for communication and knowledge transfer in design, branding and innovation, the German Design Council has strengthening the design expertise of business and industry since 1953. It acts as an engine for strong competitiveness in a dynamic and forward-looking industry.
The catalogue contains all winners and special award winners of the Automotive Brand Contest.
