Founder & Chief Executive Officer, VanMoof
The e-bike market is experiencing an unparalleled boom. The fact that the hype will not end after the pandemic is ensured by visionaries like the Dutch industrial designer Taco Carlier, who, together with his brother Ties, founded the legendary VanMoof bicycle company which has doubled its production every year for the past five years. The difference between this company and other bike manufacturers is not only the innovative products, but above all the philosophy behind them which is the same philosophy that enabled Apple and Tesla to successfully develop their products - i.e. no outsourcing of parts and components, hardware and software. As Chief Executive Officer of VanMoof, it is primarily Taco Carlier who is leading the company into the digital future with his revolutionary ideas and visions. In fact, VanMoof's e-bikes are more IT devices than bicycles. The digital features also include technology that makes it possible to locate stolen bicycles yourself. VanMoof is one of the first e-bike manufacturers to adopt Apple's "Find My" service. Taco Carlier, with his ideas and solutions and a keen sense of the market, has made many people who were not previously bicycle customers take the bicycle seriously as a means of transport.