Back 2 Tape: Porsche präsentiert Hip-Hop-Dokumentation

Back 2 Tape: Porsche präsentiert Hip-Hop-Dokumentation

Statement of the jury

The video documentary »Back 2 Tape« presented by Porsche provides an excellently edited and superbly filmed insight into the hip-hop scene. Not only does it succeed in a refreshingly relaxed way, but thanks to the skilful collaboration of music journalist Niko Hüls and the hip-hop magazine »Backspin«, it is also highly entertaining, informative and always accurate. A clever communication idea that allows the Porsche brand to tap into new target groups in a way that is as cool as it is credible.

Best of Best

Communication