BMW Group Integrierter Bericht 2020
Statement of the jury
The BMW Group’s highly elaborate »Finance and Sustainability Report 2020« reduces dry content to the essentials and translates the information into a youthfully modern and appealing form. The integration and linking of different media into a holistic, coherent overall experience was also very successful. The reader is literally plunged into the material and can sense the passion and enjoyment for the work of those who are responsible for the form and content of this extraordinarily pleasurable reading matter. This is how communication works in »times of purpose«.