70 Jahre, 70 Ikonen

Statement of the jury

Few vehicle brands succeed in evoking such a high level of enthusiasm and passion among vehicle owners and fans as Porsche has managed to do for the last 70 years. Such a phenomenon is only possible because Porsche has traditionally cultivated excellent customer and target group communication which continually adds new emotional fuel for the brand’s mythos. This is also impressively demonstrated by the anniversary publication »70 Years, 70 Icons«. The lavishly designed book wonderfully emphasises the individuality of each Porsche icon, presents it accurately and creates emotionality and closeness by linking it to the pictures of the vehicle owners. A real family album of the company and its customers and, at the same time, a hymn to long-term customer loyalty.