Bitteschön

Description

March 2020, first lockdown. Although most of Germany’s popu­lation is at home in front of the television, almost all major auto­motive brands have cancelled their commercial placements. We saw the opportunity and produced a television spot. Since TV production proves difficult in lockdown circumstances, our lead agency produced in house. Including an aligned radio spot. The result: in May and June, our Mitsubishi Space Star was the best-selling passanger car in the German private sector.