BMW AG Integrierter Online Geschäftsbericht 2021
Electrical, digital, circular – that is how BMW Group views future mobility. The magazine section of the integrated 2021 Consolidated Annual Report explains the trends in the form of stories, videos, and audios in dark-and-light mode. It catches the eye with dynamic cuts, an emotional image language, and color blends with lush tones. The interactive calculator for key figures is presented in the cockpit design of an electric BMW, including sounds courtesy of Hans Zimmer. A world map illuminates the topic of sustainability with click-on flyouts.