MAHLE Aftermarket – Imagekampagne Thermomanagement

Description

After the successful restructuring of MAHLE’s thermomanagement section, the brand was given an even sharper profile. To match the Persona analysis that was undertaken, a new campaign was then developed with its core message being “Simply trust”, clearly focusing on workshop and wholesale clients’ need for a reliable partner. The leitmotifs change by the season and pleasantly stand out from the otherwise predominant “workshop world” of images.