Für Macher gemacht! Die Toyota Gewerbewochen
“Für Macher gemacht!” is the claim of the eye-catching B2B campaign for Toyota Professional. Implemented by The&Partnership Germany, the campaign presents the target group as real doers and superheroes with their respective tools. The unique gaming look was created by the internationally awarded GTA illustrator. The highlight of the campaign shows the Toyota Proace Electric in a big scene on a mural with a loud message for the neighbourhood in Cologne-Ehrenfeld.