Polestar Spaces

Description

Polestar Spaces are physical embodiments of the Polestar electric car brand’s design aspirations and reflect the minimalistic and uncompromising design of the vehicles. Like art installations, the Polestar Spaces offer customers a unique brand experience where they can determine for themselves how much they interact with the cars on display. The avantgarde setting showcases elements of the company’s design language, philosophy, and brand experience.

Statement of the jury

In the “Polestar Spaces”, customers can expect an extraordinary brand experience that appeals to all the senses and meets the high standards of the Polestar electric vehicle brand in terms of aesthetics and communication down to the last detail. At the same time, there is a pleasing sense of calm in the consistently minimalistic interior design with its clear architectural structures and neutral white surfaces, the brightness of which is further enhanced by the carefully thought-out lighting concept. In this relaxed atmosphere, full attention is given to the elegant vehicles, creating a dynamic interplay of great emotional intensity between visitor and vehicle. An outstanding showroom concept of the utmost design quality that perfectly represents the Polestar brand.