CARIAD - #TimeToTransform: Car, I Am Digital

Statement of the jury

With the new brand profile of its Car.Software organisation, the Volkswagen Group is proving that it is serious about digital transformation. The campaign video produced for this purpose impresses the viewer with high-quality camera images and visually strong colour, graphic and text animations, which, with their innovative and refreshingly youthful style, lend a high degree of relevance and authenticity to the straight-to-the-point content. In this way, the video convincingly conveys how mobility is to be lived in the Volkswagen Group in a new, innovative context. An incredibly well-created campaign with content and visuals which CARIAD uses to take up the mammoth task of digitising the automotive industry and thus represent an essential building block in securing the future of the Group.