Virtuelles Exponat on air
The “on air” virtual exhibit shows what the next step toward digital automotive communication will be. The limits of classical exhibits are completely eliminated with purely virtual representations. Using only lean hardware via iPhone and iPad, complex technological modules can be represented in Augmented Reality, explained, and recorded. Audi thus offers journalists and Influencers an innovative and enduring platform for generating content.
Statement of the jury
In the form of the “on air” virtual exhibit, Audi has rendered technically exacting content to be experienced in a transparent, simple and intuitive manner. The GUI is clearly laid out and enables users to swiftly reach the content they want from a wide range available. It’s a state-of-the-art tool which in the course of digital transformation will become an important milestone in the corporate and brand communications.