Luxury Minimalism Concept
“Simplicity meets high value” in Continental’s new Luxury Minimalism Cockpit concept. Instead of displays dominating the cockpit, the pared-back design with its intelligent surfaces generates a feelgood mood. Inspired by the trend to luxury vehicle interiors, the Onyx display provides a high-end casing for the virtual assistant. In combination with the seamlessly hidden displays in the ShyTech Dashboard it ushers in a new chapter in user experiences.
Statement of the jury
Less is more. Continental proves this with its new “Luxury Minimalism Cockpit” concept in a fascinating way, heralding a new era in cockpit design. The displays seamlessly integrated into the high-end surface of the cockpit console are only visible when they’re needed and otherwise remain out of sight behind the trim. This not only creates visual calm in the cockpit, allowing the driver to concentrate fully on the road, but the surface as a whole persuasively boasts the ultimate in aesthetics giving the interior a feel that is as luxurious as it is futuristic.